Vienna/Bana Luka/Mostar, 7 July 2016
Addiko Bank is the new brand under which the former Hypo Group Alpe Adria AG will start operating as of 11 July. The new brand identity reflects the bank’s new business strategy, its unique positioning, but first and foremost its commitment to improvement and changing the way we feel banking should be done – straightforward banking.
The €straightforward banking’ underlines the Bank’s desire to address the big challenge in banking today where the pace of modern life is increasing with people wanting simpler products, practical and hassle free services. Addiko Bank acknowledges that banking needs to become more convenient and more in touch with the client’s needs. This is the principle we intend to develop our bank on. This is why Addiko Bank will offer fever products and make choosing simpler. This is why will have fewer forms and make banking faster, this is why we will need less time to come with a solution for our clients.
To achieve this Addiko Bank will focus on essential, deliver of efficiency and communicate simplicity, as these three distinct positioning principles represent the what €straightforward banking’ stands for; more focused product and service offerings, more efficient procedures and processes, and simpler communication through a client-centric approach.
The rebranding process will commence on July 11th, and in BiH will be carried out by 31 October, from which date network of two Hypo banks of 73 branches will be operating under a new name.
“We decided on Addiko, a unique and authentic name that will allow our clients and employees to find out the meaning of the name through the credibility, relevance, transparency and the principles on which our Bank will operate. We are aware that banking is seen as too complicated and if there is one thing people dislike its excessive complexity. We want to change this, we want to simplify it. We know that we are still not quite there yet, but this is exactly why we are changing, and why our approach will be clearer, simpler and more direct.
The new brand is the symbol of this transformation and the start of building a better bank we all can be proud of €ť, Sanela Pašić, CEO Hypo Alpe-Adria-Bank d.d. and Dragan Kovačević, CEO of Hypo Alpe-Adria-Bank a.d. Banja Luka.
“The new brand marks a positive change as it represents the first day of our future. And as such it is an essential part of our business strategy primary focused at retail and SME, but also providing full support to Corporate and Public sector. The launch of the new brand is not the conclusion of the rebranding project but rather a start of our exciting journey and of improving our services, lending processes, key business indicators, enhancing our digital offering, and building a new, more focused, more efficient and more straightforward bank. Our bank and our client’s bank “, concluded Ulrich Kissing, CEO of Addiko Bank AG.